Empowering foodies to share their favorite recipes

So Yummy, the mobile app, was a concept that promoted users to try So Yummy branded recipes and create their own recipes to be shared. They could document their journey through images, video-on-demand, stories, and live chat.

So Yummy

  • UX/UI Designer
  • Branding

With 61M+ followers, 94M+ monthly viewers, and 90+ hours of original programming, First Media decided it was time to explore more opportunities to connect with the So Yummy audience. The Director of Product and I created an app prototype that gave foodies a safe space to share their favorite food images, recipes, and connect with other like-minded users.


  1. Ideate a way for the So Yummy brand to grow it’s audience
  2. Design the UX/UI for the following features: Feed, Recipes, Stories, Profile, and Search

Cook together

Chat with other users who are also cooking the same meal. Share pictures and get inspired.

Easily create content

Tag recipes in your story to save it to your recipe book

So Yummy video library

Watch your favorite So Yummy videos all in one place

Share Recipes

Upload your favorite recipes with pictures to show off your skills

Let's work together