With 61M+ followers, 94M+ monthly viewers, and 90+ hours of original programming, First Media decided it was time to explore more opportunities to connect with the So Yummy audience. The Director of Product and I created an app prototype that gave foodies a safe space to share their favorite food images, recipes, and connect with other like-minded users.
Empowering foodies to share their favorite recipes
So Yummy, the mobile app, was a concept that promoted users to try So Yummy branded recipes and create their own recipes to be shared. They could document their journey through images, video-on-demand, stories, and live chat.
- UX/UI Designer
- Ideate a way for the So Yummy brand to grow it’s audience
- Design the UX/UI for the following features: Feed, Recipes, Stories, Profile, and Search