Design engineerbuilding the sites you seeand the systems you don't.
Headless builds for luxury brands, 0-to-1 product design for startups, and design systems that give teams one source of truth and a faster path to shipping.
Currently
| Founder at Heartcore Studio | Artist at Palette Town | Whatever I’m building for love this month |
- AscayaHeadless WordPressA design system reverse-engineered from a luxury brand's pages, then rebuilt as editable components
Palette TownHeadless ShopifyA profitable ecommerce brand I built after spotting a gap in the fan art market
Harland West HollywoodGSAP craft spotlightScroll-driven motion that turned a static listing into an interactive house tour
TerraTruePrivacy SaaSA privacy compliance platform designed from zero, making legal workflows usable for non-lawyers
SamesurfCobrowsing SoftwareVideo chat designed and integrated into an existing cobrowsing product without disrupting core flows
Featured SITES I'VE BUILT30+
| Media | Year | Site | Role | Stack | Notes | Link |
|---|---|---|---|---|---|---|
| 2026 | Ascaya✦ | Build | Headless WP · Next.js · GSAP | Luxury community, Las Vegas | Read case study | |
| 2026 | Palette Town | Design + build + ops | Headless Shopify · Next.js · GSAP | Personal ecommerce shop | Read case study | |
| 2026 | Italic | Design + build | WP custom theme · GSAP | Luxury quartz surfaces | View site | |
| 2026 | Treasure Island SF✦ | Build | Headless WP · Next.js · GSAP | Waterfront hotel, San Francisco | View site | |
| 2026 | The Sun Rose Residences✦ | Build | WP custom theme · GSAP | Hotel residences landing page, Los Angeles | View site | |
| 2025 | Harland West Hollywood✦ | Build | Headless WP · Next.js · GSAP | Luxury residences, Los Angeles | Read case study | |
| 2025 | Taos Ski Valley✦ | Build | WP custom theme · GSAP | Event signup | View site | |
| 2024 | Montage Residences✦ | Build | WP custom theme | Landing page | ||
| 2023-2024 | Uptempo | Design | Web design retainer | |||
| 2023 | Orli La Jolla✦ | Build | WP custom theme | Boutique hotel, San Diego | ||
| 2023 | Samesurf | Design + build | Headless WP · Gatsby | B2B cobrowsing | View site | |
| 2023 | The Famous Group | Design + build | WP custom theme | Experiential creative studio | ||
| 2022-2024 | Secret Bay✦ | Build | WP custom theme | Luxury resort, Dominica | View site | |
| 2022 | The Fileist✦ | Build | WordPress (ecommerce) | Shopify-to-WordPress migration, new build | ||
| 2022 | Makkabi Law Group | Design + build | WP custom theme | Law firm prioritizing SEO | View site | |
| 2022 | Beeya Wellness | Design | Ecommerce site design | View site | ||
| 2022 | Adamson Ahdoot | Design + build | WP custom theme | Law firm prioritizing SEO | ||
| 2022 | Maravilla Los Cabos✦ | Build | WP custom theme | Resort residences, Los Cabos | View site | |
| 2021 | FitOn | Design | ||||
| 2019-2021 | TerraTrue | Design + build | Headless WP · Gatsby | My first headless build, in-house | ||
| 2019 | So Yummy | Design + build | WP custom theme | Viral food content brand for millennial women, in-house | ||
| 2019 | ATTN: | Design + build | Microsites for Redbox + TV premieres, design for TOMS, in-house | |||
| 2018 | Comparably | Design | HR SaaS, in-house | |||
| 2017 | Collide | Design + build | WP custom theme | Live-streaming for celebrities + creators, in-house | ||
| 2016 | TigerText (TigerConnect) | Design + build | WP custom theme | Marketing design, in-house | ||
| 2015 | Cindy Crawford✦ | Design + build | WP custom theme | Cindy’s personal website | ||
| 2015 | The Haute Mess✦ | Design + build | WP custom theme | Ashley Tisdale's editorial site | ||
| 2015 | Whohaha✦ | Design | Comedy platform by Elizabeth Banks | View site | ||
| 2015 | Skinnygirl✦ | Design + build | WP custom theme | Product locator, North America | ||
| 2015 | Schwarzkopf✦ | Design + build | WP custom theme | Social contest signup | ||
| 2015 | Paramount Pictures✦ | Design + build | Tumblr | Campaign sites: TMNT, The DUFF, The Last Five Years |
The content model is a user interface,the editor is the user