Kelly Warpechowski

• Build headless WordPress + Next.js marketing sites for luxury hospitality and real estate brands via Wicked+, an 8+ year agency partnership: Ascaya, Harland West Hollywood, Treasure Island SF. Own field architecture, component builds, GSAP motion, and deployment from static desktop-only Figma files.
• Model ACF schemas and flexible component libraries that let brand and content teams compose pages with guardrails; train content teams on the system.
• Built an AI-assisted schema pipeline with Claude Code: annotated Figma screenshot in, production ACF JSON and GraphQL out. Ships TypeScript/Next.js.
• Designed and built Palette Town, a headless Shopify art brand, end to end: custom admin panel, Claude API editorial pipeline, structured data. Migration results on matched 83-day windows: +32% clicks, +23% impressions, 1,100+ ranking queries at 99% non-branded, 169 countries, $0 ad spend.
• Lead web design for Uptempo marketing campaigns; most recent gated campaign converted at 15%.

Clients include: GoDaddy, Uptempo, FitOn, VidMob, Samesurf, The Famous Group

• Led UX/UI for a 0-to-1 privacy compliance product with 10+ major features spanning GDPR and CCPA workflows; refined a custom design system with engineering built on reusable components.
• Pitched, designed, and built the headless marketing site (React, GraphQL, WordPress) to improve SEO and site performance.

Clients include: Robinhood, Roku, Lyft, Wish, OfferUp, Foursquare

• Designed landing pages that converted viewers into paid users for HelloFresh and EveryPlate; shipped CMS features that improved the editorial team's workflow.

• Built microsites promoting TV shows for Amazon, Focus Features, and ABC. An interactive Redbox signup experience drove 30k+ conversions in its first week.

• Designed the UX/UI for a 0-to-1 desktop app with live-streaming, messaging, and search, connecting fans with celebrities and creators through microtransactions.

• Led frontend development for high-ticket projects, including a VOD catalog and subscription model; provided technical guidance and managed project scope for a team of Jr. developers.

• Designed and developed Marketo landing pages that generated MQLs for the sales team.
• Deployed heatmaps to gather user interaction data that informed design and development decisions, cutting the site bounce rate 30%.

• Designed and developed WordPress editorial sites for Lionsgate and celebrity clients receiving 1M+ monthly views; mobile optimization strategies cut the mobile bounce rate 65%.

• Designed corporate websites in Photoshop and developed approved mockups with HTML/CSS in an internal CMS.